Generating revenue in emerging markets : making an additional 20% in revenue
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How should large Fortune 500 and FMCG companies go about growing their revenue in emerging markets? What sales and distribution tactics should they use in order to boost revenue? The obvious answer is simply to replicate what works in the Western world and apply it in an emerging market? Rajiv Prabhakar, founder of Ivy Mobility, warned me that this was not an effective tactic, as…