Luka Mucic - CFO and COO of SAP

About two years ago, I had an extensive discussion with François Darchis, Senior Vice-President of Air Liquide, on how to build competitive advantage. He indicated that the company had pursued multiple strategies to develop a sustainable competitive advantage. Implemented strategies included: cost reduction operational excellence Geographic expansion in BRIC countries (Brazil, Russia, India, China) François Darchis also told me that he was adding a…