Categories In english

Innovations in healthcare : a discussion with Merv Turner (1/3)


I recently had the opportunity to discuss developments in healthcare with Mervyn Turner, Merck’s former Chief Strategy Officer. Some of the topics we covered include : what were the most remarkable developments in healthcare, looking back over the last 5 to 10 years ? How have these developments changed the patient experience ? How have they changed the physicians’s practice ? How have they changed healthcare companies ?…

How should companies go about acquiring new customers? How can they make sure that their discount offerings are going to result in acquiring new customers? How can they estimate the total lifetime value of a specific individual customer? How can they make the most of their marketing expenditures? How to predict how much a consumer will spend? These are some of the questions I touched…