Acquiring new clients means meeting with C-level executives, directly. This requires innovation. Find out why.
The day before yesterday, I was invited at the Quai d’Orsay, where I participated in kicking off la diplomatie économique. Suggested by President François Hollande and implemented by Laurent Fabius, Minister of Foreign Affairs, the diplomatie économique aims at reaching trade surplus by 2017, not including energy. A number of French leaders were there, including Pierre Moscovici, Minister of Finance, Jean-Pierre Raffarin, former Prime…