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Innovation is a share valuation booster, a discussion with Luka Mucic, CFO and COO of SAP
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![Luka Mucic - CFO and COO of SAP](https://theinnovationandstrategyblog.com/wp-content/uploads/2015/09/luka-mucic-cfo-and-coo-of-sap-690x433.png)
About two years ago, I had an extensive discussion with François Darchis, Senior Vice-President of Air Liquide, on how to build competitive advantage. He indicated that the company had pursued multiple strategies to develop a sustainable competitive advantage. Implemented strategies included: cost reduction operational excellence Geographic expansion in BRIC countries (Brazil, Russia, India, China) François Darchis also told me that he was adding a…