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Against The Gods, the remarkable story of risk


In his book, Against The Gods, the remarkable story of risk, financial analyst and asset manager, Peter Bernstein, begins with the creation cosmic creation. He mentions that “the recognition of risk management as a practical art rest on a simple cliché with the most profound consequences: when our world was created, nobody remembered to include certainty.” Indeed, the Greek gods rolled the dice to decide who…

Luka Mucic - CFO and COO of SAP

About two years ago, I had an extensive discussion with François Darchis, Senior Vice-President of Air Liquide, on how to build competitive advantage. He indicated that the company had pursued multiple strategies to develop a sustainable competitive advantage. Implemented strategies included: cost reduction operational excellence Geographic expansion in BRIC countries (Brazil, Russia, India, China) François Darchis also told me that he was adding a…