Categories In english

What’s a successful innovation? (1/5)


Defining a successful innovation is a tough. Most attempts at defining what a successful innovation is emanate from innovation experts whether they are: innovation consultants for innovation decision-makers working in large companies financial analysts consumer groups that review and rate innovation product My attempt at defining a successful innovation is different.

Categories In english

How to sell innovation consulting? (8/10)


Selling innovation consulting means being able to understand how clients think. And considering that people think in different ways, understanding how clients think means understanding how different thought patterns operate. Last week, I talked idea association, deduction and induction thinking. This week, I’ll touch upon intuitive thinking, action and feeling thinking.