…and costs before including them into new mainstream portable computers, which they would sell to mainstream consumers, like you and me. But, again, that would be a mistake: nobody would…
…Sears, a leading retailer, got wiped out by hard discounters Digital Equipment Computers, a leading computer company in the 1970s got wiped out by Apple and IBM Xerox, a leading…
…He’s working with multiple global companies on innovation issues, including Pfizer, Merck, Danone, Air Liquide, Vodafone, Microsoft, Orange and Schneider. He has helped Inova, an innovation software company, improve its…
…Danone, Air Liquide, Vodafone, Microsoft and Schneider. He has helped Inova, an innovation software company, improve its product portfolio by applying the “Jobs-to-be done” innovation approach, resulting in new client…
…means. Defining strategy starts with understanding one’s environment. And, while most people believe that understanding your environment means understanding what your competitors are doing, I would argue that a company’s…
…meeting all of mainstream customer needs, then, mainstream customers switch from established company’s products to new the player’s products. And that’s when the new player’s product kills the established company’s…
…that they are meant to invest in a company and in a technology based on limited knowledge and experience. The innovation team should have testers which could test prototypes and…
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…competition. Some believe that lowering labor costs ought to boost competitiveness; others believe that raising trade barriers is the answer. In this post, I want to show that corporate creativity,…
…is it disrupting specifically? III/ Defining disruptive innovation Disruptive innovation These are complex questions. I don’t assume that I’ve come up with a definite answer, but I’ll venture the following…
…products, new services, new solutions, new clients, new needs that could disrupt industry structure in a favorable way. Select those that seem most feasible and launch an innovation project accordingly….