Here are, in my view, the top innovation issues that are keeping innovation VPs awake at night.
Selling innovation consulting means listening. But, as corporate meetings can be very dense and long, what should the innovation consultant listen to in greater detail?
Clients buy innovation consulting when their careers are at risk. The innovation consultant needs to listen in order to collect as much information related to his client’s career dynamics. Here’s more how to sell innovation consulting?
Categories In english
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Why do large companies fail to innovate? An interview on L’Atelier Numérique on BFM
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“Why do large companies fail to innovate?” This a question I addressed in an interview with BFM, a French-speaking Business radio show. I was invited on L’Atelier Numérique, a show dedicated to innovation. More here.
Many feel that the key to selling innovation consulting is expertise. There’s certainly some truth to that. But expertise is not enough. Decision-makers are time-pressured: they just can’t find the time to make their decision based on an in-depth understanding of supplier expertise. Therefore, the innovation consultant must not present his/her expertise in great depth, simply because the client doesn’t have the time to…
While many believe that selling innovation consulting requires promoting one’s expertise, the truth is that expertise alone isn’t enough to close a deal. Understanding how clients make decisions is, in my opinion, the most important skill any successful sales executive has to develop.
Many of my friends, who work in innovation consulting firms, often believe that the best way to sell innovation consulting is to develop an expertise. There is clearly some truth to that but, although this may cause disagreement with some of my friends, I believe that the best way to sell innovation is not so much to promote an expertise, but, rather, to understand…
Categories Health, In english
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Overcoming the affordability barrier in emerging markets means commercial innovation, says Julien de Salaberry
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Chronic disease prevalence is high in most of Asia which is compounded by immature healthcare infrastructure which creates significant barriers to treating these diseases. These barriers range from awareness of the disease to insufficient numbers of HCPs through to inability to afford (most Asian countries are self pay) the appropriate treatment. Sustainable success in these markets requires innovative thinking and relevant business models to…
Acquiring new clients means meeting with C-level executives, directly. This requires innovation. Find out why.
A recent study done by Harvard Business School showed that between 70 and 90% of innovation products fail to find clients. Therefore, innovation products are retired from the market only 12 months after they were first launched. Given that developing an innovation product usually requires a multimillion investment, it’s easy to understand why General Manager prefer to focus on core products in core markets…