Categories In english

How to develop disruptive innovations that consumers will buy? (1/2)


Leading companies who to launch innovative products often have to face a tough fact: 70% of innovative products fail to find a sustainable market. And, this is also true of innovation start-ups, making it that much harder to get senior management to commit to creating an innovative spin-off company. Many of these difficulties would be alleviated, if, somehow, we could refer to principles which…

Categories In english

Succeeding at disruptive innovation (2/2)


Make no mistake: disruptive innovation is no magic box. It’s not a question of sudden enlightment or mystical union with nature, but a question of understanding. Understanding disruptive innovation will dramatically improve one’s ability to be successful at it. Assessing whether a given innovation is disruptive or not may be done by asking three questions. The first two deal with consumers. The third, and…

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What does disruptive innovation disrupt?


Defining disruptive means explaining what disruptive innovation is disrupting. In addition to disruptive pricing in the case of low-end disruptive innovation and market segmentation in the case of new market disruptive innovation, disruptive innovation also disrupts our definition of performance as well as established value networks.

Categories In english

What’s disruptive innovation?


As we participate in project team meetings with people around the world, people from different parts of the organization and people that may work outside of the organization, I’m always fascinated to see how we’ve been able to build a common vocabulary. Whether it’s the term “open innovation”, “incremental innovation”, “strategic innovation”, “breakthrough innovation”, “product innovation”, “market innovation” or “disruptive innovation”, we seem to…

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Anticipating disruptive innovation (3 of many…)


Anticipating disruptive innovation is critical to any business. Today, disruptive innovation explains why: Salesforce.com, with its simple, internet-based system, is disrupting the leading providers of customer relationship management software such as Siebel systems Seiko watches disrupted Swiss watch manufacturers Coursera, with its online educational programs, is disrupting four-year colleges Today, I want to show how disruptive innovation goes about killing established companies.

Categories In english

Anticipating disruptive innovation (2 of many…)


Last week, I introduced a pattern of disruptive innovation. My goal : anticipating disruptive innovation. This week and next week, I’ll illustrate how to anticipate disruptive by using a couple of graphs. Again, understanding why once leading companies in their industries got wiped by new entrants is critical to any business. This pattern of disruptive innovation explains why:

Categories In english

What is strategy? (1 of many…)


What is strategy? In the last five years, I’ve spoken to approximately 500 executives in Fortune 500 companies in the United States and Europe. One of the things that struck me most is that everybody seems to have their own definition of what strategy means. I guess this is positive because it shows that the question is on everybody’s mind prompting everybody to formulate…