Claus Hirzmann - Competitive Strategies for investing in innovation and agility

What are the strategies for investing in innovation? How to provide access to opportunity while managing risks carefully? I used to think that the Net Present Value (NPV) metric was the best to enable value generation while minimizing risks. But, innovation investment expert, Claus Hirzmann thinks otherwise. He told me why in a recent conversation at Vivatech. It’s all here ! Please introduce yourself…

Categories In english, Theories of innovation

Why do most innovation products fail? (1/2)


A recent study done by Harvard Business School showed that between 70 and 90% of innovation products fail to find clients. Therefore, innovation products are retired from the market only 12 months after they were first launched. Given that developing an innovation product usually requires a multimillion investment, it’s easy to understand why General Manager prefer to focus on core products in core markets…

Disruptive innovation is a term that may convey very different meanings. As a consequence, CEOs don’t always consider how disruptive innovation can help them transform their business, create new growth engines and develop a sustainable competitive advantage. More importantly, many decision-makers fail to understand that there’s no real alternative to disruptive innovation. The choice is between leading disruptive innovation or going bankrupt. Here’s why.