Book Review : Jobs To Be Done: a roadmap for customer centered innovation
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Succeeding at innovation is tough business Marketing strategists, Stephen Wunker, Jessica Wattman and David Farber show that most innovative product launches fail. More than half of newly launched products don’t meet their company’s expectations. Of every 100 new products, only one covers its development costs. Of 300 new products, only one successfully meets the company’s growth target. The reason? The authors point to the…