Categories Book Review

Book Review : The Lean Startup by Eric Ries


Eric Ries - author of The Lean Startup

What makes lean startups lean? In his groundbreaking book, Eric Ries begins by showing that startups are different from traditional companies. The Lean Startup and the traditional approach to innovation While incumbents can look at their past to guess what the future may hold in terms of market dynamics, customer behavior, distribution channels and product development, and resource allocation, startups are out in the Unknown. In…