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How to succeed at technology push innovation ?


Pushing technologies onto the market is often derided by innovators. They are countless technologies that have never found a market and that turned out to be failed innovations. But, the fact is that there’s : The wrong way of pushing technologies on the market The right way of pushing technologies on the market This is the subject I want to address in this post.

Banks have long been able to thrive in a relatively closed market which was defined by regulation. But, recent technological innovations combined with deregulation all across Europe are profoundly changing the market. Today, there are three different types of new entrants which have the potential to disrupt the business model of retail banks according to Jean-Yves Bruna, a Chief Strategy and Development Officer in…