In what ways can 3D imaging technology maximize a firm’s competitive advantage ? This is a question that Bruno Delahaye, Julie Roger-Carel and myself discussed in a recent conversation. During our first discussion we talked about how 3D technology can improve sourcing of input materials and product design. In a follow-up discussion, we talked about how 3D technology improves manufacturing, marketing and sales. I/ DS…

How to turn 3D imaging into a competitive advantage ? This question suggests a broader one : what’s the relationship, if any, between 3D technology and value chain optimization ? These are some of the questions that came to my mind when I talked with Bruno Delahaye of Dassault Systems, following an introduction by Julie Roger-Carel of Bouygues Telecom. I/ Introducing Bruno Delahaye Bruno joined DASSAULT SYSTEMES…