I’ve often believed that innovation is a critical component in any competitive strategy. But, in reading The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William Thorndike, Brian Troxell and Phil Gigante, I was led to analyze in closer details the making of superior performance in a depressed market segment. The example of General Dynamics, a defense company that survived…

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Innovations in healthcare : a discussion with Merv Turner (3/3)


What are the transformational innovations that will affect the healthcare industry by 2020? This is a question that Merv and I discussed in a recent conversation. I/ Innovations in Alzeihmer’s Disease (AD) Merv mentioned Alzheimer’s Disease as an area where there is the potential for a binary outcome by 2020. A number of pharma companies – Merck; Lilly/Astra Zeneca; Biogen Idec/Esai; Roche; Novartis –…

Categories In english

Innovations in healthcare : a discussion with Merv Turner (2/3)


What are the critical innovations in healthcare? How are they changing the relationship between patients and caregivers ? What are the forthcoming developments in healthcare? These are some of the topics I talked about with Merv, an advisor for Bay City Capital in San Francisco and Merck’s former Chief Strategy Officer. I/ Measuring outcomes In clinical development studies, we are accustomed to the gold…

Categories In english

Innovations in healthcare : a discussion with Merv Turner (1/3)


I recently had the opportunity to discuss developments in healthcare with Mervyn Turner, Merck’s former Chief Strategy Officer. Some of the topics we covered include : what were the most remarkable developments in healthcare, looking back over the last 5 to 10 years ? How have these developments changed the patient experience ? How have they changed the physicians’s practice ? How have they changed healthcare companies ?…

We’ve crammed our apartment and offices with TVs and computer screens. And, yet, most of the time, they sit there, idle. Yes, that’s right, they’re idle when we’re not there watching and when you’re not using them. This is also true of all many different and entangled cables, which are used to charge and connect our devices together.

How should companies go about acquiring new customers? How can they make sure that their discount offerings are going to result in acquiring new customers? How can they estimate the total lifetime value of a specific individual customer? How can they make the most of their marketing expenditures? How to predict how much a consumer will spend? These are some of the questions I touched…