Categories Creativity, In english

Want to save $52M in a few years? Try corporate creativity !

Raising firm’s competitiveness is on everyone’s mind: policy makers are looking for ways to create better conditions for firms while senior executives are looking for ways to beat competition. Some believe that lowering labor costs ought to boost competitiveness; others believe that raising trade barriers is the answer. In this post, I want to show that corporate creativity, a form of innovation where employees are…

Last week I gave a conference at a company’s Open Innovation Fair. There were General Managers, Country Heads, CTOs and Business Unit Heads from multiple Fortune 500 EU companies that were attending the fair. Before I started out, the CTO of a prominent German company was asked what was the  most significant challenge to innovation. He replied instantly: “building an innovation-friendly culture”.