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What does disruptive innovation disrupt?


Defining disruptive means explaining what disruptive innovation is disrupting. In addition to disruptive pricing in the case of low-end disruptive innovation and market segmentation in the case of new market disruptive innovation, disruptive innovation also disrupts our definition of performance as well as established value networks.

Catégories In english

What’s disruptive innovation?


As we participate in project team meetings with people around the world, people from different parts of the organization and people that may work outside of the organization, I’m always fascinated to see how we’ve been able to build a common vocabulary. Whether it’s the term “open innovation”, “incremental innovation”, “strategic innovation”, “breakthrough innovation”, “product innovation”, “market innovation” or “disruptive innovation”, we seem to…

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Anticipating disruptive innovation (3 of many…)


Anticipating disruptive innovation is critical to any business. Today, disruptive innovation explains why: Salesforce.com, with its simple, internet-based system, is disrupting the leading providers of customer relationship management software such as Siebel systems Seiko watches disrupted Swiss watch manufacturers Coursera, with its online educational programs, is disrupting four-year colleges Today, I want to show how disruptive innovation goes about killing established companies.

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Defining innovation


I was talking to a friend today, and as we discussed innovation, she asked me a seemingly naïve question: “what’s innovation?” I realized that the term “innovation” is often used to describe very different things. It almost seems like anything qualifies as an innovation, making it difficult to understand what innovation really stands for at a fundamental level. And yet, as mature markets are…

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How to manage for disruptive innovation?


In a previous post, I mentioned that disruptive innovation fundamentally changes industry structure: it changes not only how value is created, but also who claims industry value. I’ve received many emails asking me to address the logical follow-up question: how does one manage for disruptive innovation? In other words, how would a CEO lead his/her firm to innovate disruptively?

The term « strategic innovation » has often a fuzzy meaning. It’s used to mean important innovation, or urgent innovation. Sometimes, « strategic innovation” may refer to C-level innovation projects. Each of these terms provide a shed of light on the meaning of “strategic innovation”, but they fail to answer a more fundamental question on the purported strategic nature of innovation. In other words, what is it…