Catégories Innovation readers

Customer centricity and the question of Truth


Björn Segerblom - Customer centriciy and the Moment of Truth

If one were to advise the CEO on innovation, what would one suggest? In other words, what are the most promising innovation use cases out today? What role does customer centricity play in making resources allocation decisions? Following my conversation with Gérard de Bourbon, I tackle this matter with Board member of many innovation organizations in Europe including Hexicon, a world leader in floating windmills…