Last week, I talked about common misconceptions on the meaning of corporate strategy. This week, I want to provide of few elements that will help defining what corporate strategy really means.
What is strategy? In the last five years, I’ve spoken to approximately 500 executives in Fortune 500 companies in the United States and Europe. One of the things that struck me most is that everybody seems to have their own definition of what strategy means. I guess this is positive because it shows that the question is on everybody’s mind prompting everybody to formulate…