Categories Book Review

Book Review : New to Big


 How to innovate in established companies? And why have incumbents lost the willingness to innovate?  In the beginning of the 20th century leaders were looking to developing reliable products aimed at serving a pressing customer need. But the 1960s large corporations looked to maximize shareholder value: they cut cost and increased efficiency to improve returns while neglecting to develop new products and failing to address new markets.   Today, each of the top 5 largest…