Pushing technologies onto the market is often derided by innovators. They are countless technologies that have never found a market and that turned out to be failed innovations. But, the fact is that there’s : The wrong way of pushing technologies on the market The right way of pushing technologies on the market This is the subject I want to address in this post.
This is a topic I addressed when I sat down with Alain several days ago. Why isn’t listening to the Voice of the Customer the best to innovate?
How many companies are able to secure a 5% growth rates for 10 consecutive years? This is a question that Tony and I discussed when I met with him in my last trip in the Silicon Valley.
We’ve crammed our apartment and offices with TVs and computer screens. And, yet, most of the time, they sit there, idle. Yes, that’s right, they’re idle when we’re not there watching and when you’re not using them. This is also true of all many different and entangled cables, which are used to charge and connect our devices together.
Several months ago, I sat down with a friend innovator, and we discussed how to succeed at innovation.
In the banking industry, innovation may be anywhere, in any function, in any Business Unit and in any country. But, there’s one area where innovation plays a critical role.
How should companies go about acquiring new customers? How can they make sure that their discount offerings are going to result in acquiring new customers? How can they estimate the total lifetime value of a specific individual customer? How can they make the most of their marketing expenditures? How to predict how much a consumer will spend? These are some of the questions I touched…
What’s autism? And can modern robots somehow help stimulate children with autism? These are some of the questions that I addressed in a recent conversation with Adrien Dequaire, a business developer specialized in Robotics.
How to reduce marketing expenditures while at the same time acquiring new customers? This is a question I touched upon during my trip to the Silicon Valley with Jack Voileau when we met with Omer Artun.