Nicolas Sautier - innovation digitale - Business Application Services - Fujitsu

De quelles manières les technologies digitales ont-elles modifié l’expérience d’achat ? Pourquoi amènent-elles les entreprises à changer leurs relations aux clients ? Voici quelques-unes des questions que Nicolas Sautier, Directeur Marketing Global pour les applications et services chez Fujitsu, et moi-même avons évoquées au cours d’un échange récent.   III/ L’expérience d’achat d’une voiture montre à quel point l’informatique est devenue omniprésente Aujourd’hui, tous les gens…

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La transformation digitale : quels bénéfices pour le client?


Nicolas Sautier - Transformation digitale - Business Application Services - Fujitsu

Quel est l’historique de la transformation digitale? Pourquoi s’est-elle imposée en entreprise et chez le particulier? Quels bénéfices pour l’utilisateur final, le client et le consommateur ? Voici quelques-unes des questions que Nicolas Sautier, Directeur Marketing Global pour les applications et services chez Fujitsu, et moi-même avons évoquées au cours d’un échange récent. I/ Présentation de Nicolas Sautier Nicolas a acquis une forte expérience dans…

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Identifying the client


Although this may sound like a very simple question, a question that is so obvious that it should not be addressed, this is perhaps one of the most profound questions that any innovator has to deal with. Behind the word client they are many kinds of players: the end user, the payer, the consumer and a business partner. This is enough to be very…

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Invest in France – 2/2


Emmanuel Delaveau - General Partner - Partech Ventures

Why invest in France? This is a question I addressed with Emmanuel Delaveau, General Partner at Partech, a leading VC. I/ Invest in strong demand France is a country of choice for innovation and investment because of strong demand. In France, incumbent corporates have long minimized the impact of the Internet on traditional industries. Too many established corporates once believed that Facebook was only a…

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Invest in France – 1/2


Emmanuel Delaveau - Partech - Invest in France

Why should a large IT company decide to invest in France? This is a question that Emmanuel Delaveau, General Partner at Partech, a venture capital company based in Paris, Silicon Valley and Berlin, addressed in a recent presentation. In his view, France is a country of choice for innovation and investment for at least four reasons.   I/ Introducing Partech Partech is a transatlantic…

How to use the innovation matrix? How to refer to the innovation matrix in order to leverage client verbatim? How to identify a relevant innovation opportunity based on informal conversations with consumers and/or clients? These are some of the questions I’d like to address in this article.   Using the innovation matrix the way Anthony Ulwick thought of it Anthony Ulwick provided a first…