Innovation companies suffer from a high failure rate. However, following Alain’s tips on innovation may lead to a lower failure rate.
Innovation is often considered to be an opportunity for incremental growth, which would add to the existing business base. However, a few days ago, I met with Alain and we talked about Vivendi, a leading French company. Alain said that the will to innovate whatever the cost quite killed Vivendi in the early 2000.