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“Cross-fertilization leads to disruptive innovations”, says Justin Ferrell, a Fellowship Director at Standford’s d.school
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![](https://theinnovationandstrategyblog.com/wp-content/uploads/2014/04/capture-decran-2014-03-22-22.14.17-497x433.png)
How was the d.school formed? How did it grow from being in a trailer to reaching world fame? And what role does cross-fertilization play in coming up with innovations? These are some of the questions that came to my mind when I met with Justin Ferrel, a Fellowship Director at Standford’s d.school.