How to use the Innovation Matrix? How to put the Innovation Matrix to work for your innovation project? These are some of the questions I address in the article below. Understanding the Innovation Matrix, in colors
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Identifying innovation opportunities : making the innovation matrix work for you
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How to use the innovation matrix? How to refer to the innovation matrix in order to leverage client verbatim? How to identify a relevant innovation opportunity based on informal conversations with consumers and/or clients? These are some of the questions I’d like to address in this article. Using the innovation matrix the way Anthony Ulwick thought of it Anthony Ulwick provided a first…
Catégories En langue française, Médias, Presse écrite, radio & TV
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Les secrets des entrepreneurs de la Silicon Valley
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Comment innover pour devenir leader ? Du temps de la Belle Epoque et de l’Exposition Universelle, la France montrait la voie de la modernité au reste du monde. Un siècle plus tard, le centre mondial de l’innovation s’est déplacé outre-Atlantique, dans la Silicon Valley. Que peuvent apprendre les entreprises françaises de cette success-story pour se réinventer, tout en conservant leur singularité et innover de nouveau ?…
Catégories En langue française
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Innovation : les résistances au changement, une discussion avec Annie Longeot, fondatrice de Rondement Carré
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Annie Longeot a créé Rondement Carré en 2010 pour accompagner les entreprises dans des process de développement ou de transformation. Alors que l’innovation est sur toutes les lèvres pour penser de nouveaux enjeux en termes de management ou d’approches des usages de consommation, elle nous explique quelles sont encore les résistances qui ralentissent, en France, la transition massive des business model. 1/ En amont…
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Product innovation doesn’t create a sustainable competitive advantage
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Theodore Levitt, a professor at Harvard Business School, once said in 1962: “people don’t want a quarter inch drill, they want a quarter inch hole”. In other words, if you’re trying to innovate you could do one of 2 things : you could study the quarter inch drill and wonder: “how can I make a better quarter inch drill?” This leads product-centric innovation you could…
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« What’s innovation ?, » a conversation with Tony Ulwick, CEO of Strategyn, an innovation consultancy based in San-Francisco
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Tony thinks about innovation in a very simple way: « it’s a process of coming up with solutions that satisfy customer needs. » There are two ways to address the innovation process 1/ come up with solutions and see if they address needs 2/ come up with needs and then create a solution that addresses needs
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“Failing fast and pivoting are not an innovation strategy,” says Tony Ulwick, CEO of Strategyn, an innovation consultancy based in San-Francisco (2/2)
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Why are pivoting and failing fast a failed innovation strategy ? This is a question I touched upon during my last discussion with Tony Ulwick.
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What’s a successful innovation? Is Social Dynamite a successful innovation? (3/5)
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A successful innovation improves things I have to get done in my daily life. In order to assess whether an innovation might be successful, the key is understanding how and if the innovation really changes our experience of doing something that we already do in our daily lives. Last week, I applied these criteria to Social Dynamite, a new blog content promotion service. I’ve…
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What’s a successful innovation? Is Social Dynamite a successful innovation? (2/5)
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Last week, I addressed the question of defining what successful innovation is. I came up with a list of criteria to assess whether an innovation is successful or not. Today, I want to apply these to criteria to Social Dynamite, a new service I’ve been using to promote my blog content. So here’s the question: is Social Dynamite a successful innovation?
Defining a successful innovation is a tough. Most attempts at defining what a successful innovation is emanate from innovation experts whether they are: innovation consultants for innovation decision-makers working in large companies financial analysts consumer groups that review and rate innovation product My attempt at defining a successful innovation is different.