Tony thinks about innovation in a very simple way: « it’s a process of coming up with solutions that satisfy customer needs. » There are two ways to address the innovation process 1/ come up with solutions and see if they address needs 2/ come up with needs and then create a solution that addresses needs
Several days ago, I sat down with Stéphane Coumau, a longtime friend and a former managing director of a Fortune 500 consumer’s goods companies. Among the many subjects we touched upon was the challenge of managing innovation. Innovation is hard to realize because…
I was talking to a friend today, and as we discussed innovation, she asked me a seemingly naïve question: “what’s innovation?” I realized that the term “innovation” is often used to describe very different things. It almost seems like anything qualifies as an innovation, making it difficult to understand what innovation really stands for at a fundamental level. And yet, as mature markets are…