Catégories In english

Identifying the client

Although this may sound like a very simple question, a question that is so obvious that it should not be addressed, this is perhaps one of the most profound questions that any innovator has to deal with. Behind the word client they are many kinds of players: the end user, the payer, the consumer and a business partner. This is enough to be very…

Catégories In english

Disrupt from inside out, a discussion with Linda Yates, CEO of Mach49

Linda Yates - Mach49

Innovation and organic growth are the two biggest challenges facing most large companies today. The way out? Disrupt from inside out! Despite tremendous assets and talented teams, many of the G1000 find it hard to help their new ventures reach the escape velocity required to disrupt existing markets and create new ones. Conventional wisdom says that large companies don’t have what it takes to meet…