Clayton Christensen Archives

How to develop disruptive innovations that consumers will buy? (1/2)

mars 21, 2013janvier 11, 2017

Leading companies who to launch innovative products often have to face a tough fact: 70% of innovative products fail to find a sustainable market. And, this is also true of innovation start-ups, making it that much harder to get senior management to commit to creating an innovative spin-off company. Many of these difficulties would be alleviated, if, somehow, we could refer to principles which…

In english

Succeeding at disruptive innovation (2/2)

mars 11, 2013janvier 11, 2017

Make no mistake: disruptive innovation is no magic box. It’s not a question of sudden enlightment or mystical union with nature, but a question of understanding. Understanding disruptive innovation will dramatically improve one’s ability to be successful at it. Assessing whether a given innovation is disruptive or not may be done by asking three questions. The first two deal with consumers. The third, and…

In english

Succeeding at disruptive innovation (1/2)

mars 5, 2013janvier 11, 2017

When people think about disruptive innovation, they typically believe that being successful at it requires a degree of luck. No luck = no disruptive innovation. At the same time, in other business areas, luck doesn’t seem to be playing such an important role.

In english

What does disruptive innovation disrupt?

février 26, 2013janvier 11, 2017

Defining disruptive means explaining what disruptive innovation is disrupting. In addition to disruptive pricing in the case of low-end disruptive innovation and market segmentation in the case of new market disruptive innovation, disruptive innovation also disrupts our definition of performance as well as established value networks.

In english

What’s disruptive innovation?

février 18, 2013janvier 11, 2017

As we participate in project team meetings with people around the world, people from different parts of the organization and people that may work outside of the organization, I’m always fascinated to see how we’ve been able to build a common vocabulary. Whether it’s the term “open innovation”, “incremental innovation”, “strategic innovation”, “breakthrough innovation”, “product innovation”, “market innovation” or “disruptive innovation”, we seem to…

In english

Anticipating disruptive innovation (3 of many…)

février 13, 2013janvier 11, 2017

Anticipating disruptive innovation is critical to any business. Today, disruptive innovation explains why: Salesforce.com, with its simple, internet-based system, is disrupting the leading providers of customer relationship management software such as Siebel systems Seiko watches disrupted Swiss watch manufacturers Coursera, with its online educational programs, is disrupting four-year colleges Today, I want to show how disruptive innovation goes about killing established companies.

In english

Anticipating disruptive innovation (1 of many…)

janvier 31, 2013janvier 11, 2017

Many companies are investing heavily in innovation. I was just reading an article recently mentioning that Apple had invested billions of dollars innovation, the same is true about Google and Microsoft. However, none of these companies are immune to disruptive innovation.