Big Data Archives

Digital innovation can bring 3 benefits to the energy industry, according to Colette Lewiner

December 13, 2016July 6, 2017

What role can digital innovation play in the energy industry? How could it improve customer satisfaction and lower client churn rate? Could it play any role in optimizing asset utilization? These are some of the questions that Colette Lewiner, a worldwide Energy expert, Jean-Luc Pugnet, Total’s Account Managing Director at Fujitsu, and myself addressed in a follow-up conversation. 1/ Improved customer experience First of all,…

In english

Innovations in healthcare : a discussion with Merv Turner (1/3)

January 20, 2015April 13, 2019

I recently had the opportunity to discuss developments in healthcare with Mervyn Turner, Merck’s former Chief Strategy Officer. Some of the topics we covered include : what were the most remarkable developments in healthcare, looking back over the last 5 to 10 years ? How have these developments changed the patient experience ? How have they changed the physicians’s practice ? How have they changed healthcare companies ?…

In english

Big Data will predict how much a consumer will spend on a brand during his/her entire lifetime, according to Omer Artun, CEO of AgilOne

December 10, 2013June 16, 2017

How should companies go about acquiring new customers? How can they make sure that their discount offerings are going to result in acquiring new customers? How can they estimate the total lifetime value of a specific individual customer? How can they make the most of their marketing expenditures? How to predict how much a consumer will spend? These are some of the questions I touched…