How should companies go about acquiring new customers? How can they make sure that their discount offerings are going to result in acquiring new customers? How can they estimate the total lifetime value of a specific individual customer? How can they make the most of their marketing expenditures? How to predict how much a consumer will spend? These are some of the questions I touched…

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French universities are on the move, says Gilles Gasperment


The last 25 years have seen momentous technological progress: the PC, the Internet, Smartphones, Tablets… This has transformed the way companies do business, the way managers work, the way consumers go about their daily lives. And, McKinsey expects that, by 2025, technological disruptions may create up to $40 trillion in new growth. One would expect that technological progress would be celebrated. This has indeed…