Innovation companies suffer from a high failure rate. However, following Alain’s tips on innovation may lead to a lower failure rate.
Innovation is sometimes viewed as a growth driver and yet recent business history is littered with failed innovation companies. A few days ago, Alain and I sat down and talked about failed innovation companies in the last decade.
Innovation is often considered to be an opportunity for incremental growth, which would add to the existing business base. However, a few days ago, I met with Alain and we talked about Vivendi, a leading French company. Alain said that the will to innovate whatever the cost quite killed Vivendi in the early 2000.