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“How to reduce marketing expenditures by 20% while attracting new customers at the same time?,” a conversation with Omer Artun, CEO of AgilOne
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![](https://theinnovationandstrategyblog.com/wp-content/uploads/2013/11/capture-decran-2013-11-27-a-15.33.58-429x433.png)
How to reduce marketing expenditures while at the same time acquiring new customers? This is a question I touched upon during my trip to the Silicon Valley with Jack Voileau when we met with Omer Artun.