Categories In english

How to sell innovation consulting? (3/10)


Many feel that the key to selling innovation consulting is expertise. There’s certainly some truth to that. But expertise is not enough. Decision-makers are time-pressured: they just can’t find the time to make their decision based on an in-depth understanding of supplier expertise. Therefore, the innovation consultant must not present his/her expertise in great depth, simply because the client doesn’t have the time to…

Categories In english

How to sell innovation consulting? (1/10)


Many of my friends, who work in innovation consulting firms, often believe that the best way to sell innovation consulting is to develop an expertise. There is clearly some truth to that but, although this may cause disagreement with some of my friends, I believe that the best way to sell innovation is not so much to promote an expertise, but, rather, to understand…

Chronic disease prevalence is high in most of Asia which is compounded by immature healthcare infrastructure which creates significant barriers to treating these diseases. These barriers range from awareness of the disease to insufficient numbers of HCPs through to inability to afford (most Asian countries are self pay) the appropriate treatment. Sustainable success in these markets requires innovative thinking and relevant business models to…

Categories In english, Theories of innovation

Why do most innovation products fail? (1/2)


A recent study done by Harvard Business School showed that between 70 and 90% of innovation products fail to find clients. Therefore, innovation products are retired from the market only 12 months after they were first launched. Given that developing an innovation product usually requires a multimillion investment, it’s easy to understand why General Manager prefer to focus on core products in core markets…

Disruptive innovation is a term that may convey very different meanings. As a consequence, CEOs don’t always consider how disruptive innovation can help them transform their business, create new growth engines and develop a sustainable competitive advantage. More importantly, many decision-makers fail to understand that there’s no real alternative to disruptive innovation. The choice is between leading disruptive innovation or going bankrupt. Here’s why.