Acquiring new clients means meeting with C-level executives, directly. This requires innovation. Find out why.
The GE Global innovation barometer reports that business leaders, growing uneasy with the continuing changing dynamics of today’s business landscape and uncertain about the path forward, are looking at innovation to secure growth. Recently, I was talking to William Taranto, President of Merck’s Global Health Innovation Fund. Among the many topics we discussed, we wondered what would be the ideal innovation organization: what roles…
Categories Creativity, In english
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Want to save $52M in a few years? Try corporate creativity !
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Raising firm’s competitiveness is on everyone’s mind: policy makers are looking for ways to create better conditions for firms while senior executives are looking for ways to beat competition. Some believe that lowering labor costs ought to boost competitiveness; others believe that raising trade barriers is the answer. In this post, I want to show that corporate creativity, a form of innovation where employees are…