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W. Chan Kim, Renee Mauborgne, Blue Ocean Strategy

Posted on February 12, 2014

Written by Guillaume Villon de Benveniste

Guillaume is helping Fortune 500 accounts in their digital transformation.

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© Guillaume Villon de Benveniste and The Innovation and Strategy Blog, 2012 - 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Guillaume Villon de Benveniste and The Innovation and Strategy Blog with appropriate and specific direction to the original content.