« L’innovation, c’est une invention qui rencontre un marché », selon Darius Lahoutifard. D’emblée, la question du potentiel commercial de l’innovation est posée. Mais, si toutes les innovations ont vocation à être mises sur le marché, seulement une minorité d’entre elles parviennent effectivement à trouver un marché pérenne. Ce taux d’échecs des innovations génère une perte qui peut atteindre plus de 100 milliards de dollars par…

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Succeeding at disruptive innovation (2/2)


Make no mistake: disruptive innovation is no magic box. It’s not a question of sudden enlightment or mystical union with nature, but a question of understanding. Understanding disruptive innovation will dramatically improve one’s ability to be successful at it. Assessing whether a given innovation is disruptive or not may be done by asking three questions. The first two deal with consumers. The third, and…

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What’s disruptive innovation?


As we participate in project team meetings with people around the world, people from different parts of the organization and people that may work outside of the organization, I’m always fascinated to see how we’ve been able to build a common vocabulary. Whether it’s the term “open innovation”, “incremental innovation”, “strategic innovation”, “breakthrough innovation”, “product innovation”, “market innovation” or “disruptive innovation”, we seem to…

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Defining innovation


I was talking to a friend today, and as we discussed innovation, she asked me a seemingly naïve question: “what’s innovation?” I realized that the term “innovation” is often used to describe very different things. It almost seems like anything qualifies as an innovation, making it difficult to understand what innovation really stands for at a fundamental level. And yet, as mature markets are…

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How to manage for disruptive innovation?


In a previous post, I mentioned that disruptive innovation fundamentally changes industry structure: it changes not only how value is created, but also who claims industry value. I’ve received many emails asking me to address the logical follow-up question: how does one manage for disruptive innovation? In other words, how would a CEO lead his/her firm to innovate disruptively?

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What’s “strategic innovation” : a fuzzy word or a meaningful concept?


The term “strategic innovation” has often a fuzzy meaning. It’s used to mean important innovation, or urgent innovation. Sometimes, “strategic innovation” may refer to C-level innovation projects. Each of these terms provide a shed of light on the meaning of “strategic innovation”, but they fail to answer a more fundamental question on the purported strategic nature of innovation. In other words, what is it…