Why do Venture Capital companies invest in Startups? This is a question I addressed in a conversation I had with Nelson Chu, a managing director in an Atlanta-based VC. Nelson has been working in Venture Capital since 1998. He focuses on information and infrastructure technologies, enterprise and Internet software, and other emerging software and hardware technologies. He has led a broad range of Kinetic…
The innovation listener needs to listen to the facts and needs to be sensitive to feelings. But, understanding how client make a decisions also means being sensitive to how his client thinks. That’s critical to know how to sell innovation consulting.
Making the innovation consulting sale not only means getting the facts right. At a deeper level, closing the sales requires to capture implicit buying signals. That’s critical to know how to sell innovation consulting.
Selling innovation consulting means listening. But, as corporate meetings can be very dense and long, what should the innovation consultant listen to in greater detail?
Clients buy innovation consulting when their careers are at risk. The innovation consultant needs to listen in order to collect as much information related to his client’s career dynamics. Here’s more how to sell innovation consulting?
Many feel that the key to selling innovation consulting is expertise. There’s certainly some truth to that. But expertise is not enough. Decision-makers are time-pressured: they just can’t find the time to make their decision based on an in-depth understanding of supplier expertise. Therefore, the innovation consultant must not present his/her expertise in great depth, simply because the client doesn’t have the time to…