Competitive Advantage Archives

Identifying innovation opportunities : making the innovation matrix work for you

octobre 25, 2016janvier 11, 2017

How to use the innovation matrix? How to refer to the innovation matrix in order to leverage client verbatim? How to identify a relevant innovation opportunity based on informal conversations with consumers and/or clients? These are some of the questions I’d like to address in this article. Using the innovation matrix the way Anthony Ulwick thought of it Anthony Ulwick provided a first…

In english

« 3D technology improves our client’s value chain », says Bruno Delahaye of Dassault Systèmes – 2/2

janvier 15, 2015janvier 11, 2017

In what ways can 3D imaging technology maximize a firm’s competitive advantage ? This is a question that Bruno Delahaye, Julie Roger-Carel and myself discussed in a recent conversation. During our first discussion we talked about how 3D technology can improve sourcing of input materials and product design. In a follow-up discussion, we talked about how 3D technology improves manufacturing, marketing and sales. I/ DS…

In english

« 3D technology improves our client’s value chain », says Bruno Delahaye, VP Channel Marketing Value Solutions at Dassault Systèmes

décembre 23, 2014janvier 11, 2017

How to turn 3D imaging into a competitive advantage ? This question suggests a broader one : what’s the relationship, if any, between 3D technology and value chain optimization ? These are some of the questions that came to my mind when I talked with Bruno Delahaye of Dassault Systems, following an introduction by Julie Roger-Carel of Bouygues Telecom. I/ Introducing Bruno Delahaye Bruno joined DASSAULT SYSTEMES…

In english

Product innovation doesn’t create a sustainable competitive advantage

avril 8, 2014janvier 11, 2017

Theodore Levitt, a professor at Harvard Business School, once said in 1962: “people don’t want a quarter inch drill, they want a quarter inch hole”. In other words, if you’re trying to innovate you could do one of 2 things : you could study the quarter inch drill and wonder: “how can I make a better quarter inch drill?” This leads product-centric innovation you could…

In english

What’s disruptive innovation?

février 18, 2013janvier 11, 2017

As we participate in project team meetings with people around the world, people from different parts of the organization and people that may work outside of the organization, I’m always fascinated to see how we’ve been able to build a common vocabulary. Whether it’s the term “open innovation”, “incremental innovation”, “strategic innovation”, “breakthrough innovation”, “product innovation”, “market innovation” or “disruptive innovation”, we seem to…