Categories Digital Transformation

Digital transformation and digital innovation


Harrie Barron - Softools

What’s the difference between digital transformation and digital innovation? And what are the implications in terms of funding? Why does it seem like startups excel at digital innovation while established companies focus on digital transformation? And what regions in the world seem most capable at succeeding at digital innovation? Which regions seem most proficient at digital transformation and why? I talk about all this and more with digital transformation expert, Harrie Barron.

It’s all right here!

The key ideas in brief: 

Digital transformation means incorporating state of the art technologies in an existing production chain to gain efficiencies

Digital innovation implies starting from scratch and creating something totally new : a novel value proposition, business model, production process, Go-To-Market. Oftentimes, digital innovation comes from original thinkers with a desire to upset what they consider to be an inefficient market.

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