How many companies are able to secure a 5% growth rates for 10 consecutive years? This is a question that Tony and I discussed when I met with him in my last trip in the Silicon Valley.
Several months ago, I sat down with a friend innovator, and we discussed how to succeed at innovation.
In the banking industry, innovation may be anywhere, in any function, in any Business Unit and in any country. But, there’s one area where innovation plays a critical role.
How should companies go about acquiring new customers? How can they make sure that their discount offerings are going to result in acquiring new customers? How can they estimate the total lifetime value of a specific individual customer? How can they make the most of their marketing expenditures? How to predict how much a consumer will spend? These are some of the questions I touched…