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How to sell innovation consulting? (8/10)


Selling innovation consulting means being able to understand how clients think. And considering that people think in different ways, understanding how clients think means understanding how different thought patterns operate. Last week, I talked idea association, deduction and induction thinking. This week, I’ll touch upon intuitive thinking, action and feeling thinking.

Several days ago, I sat down with Stéphane Coumau, a longtime friend and a former managing director of a Fortune 500 consumer’s goods companies. Among the many subjects we touched upon was the challenge of managing innovation. Innovation is hard to realize because…